Rehumanizing marketing (and consumer behaviour)
pp. 53-58
Abstrakt
Why should we care about the words used in marketing and consumer behaviour? Surely, as modern disciplines, the words and phrases accu. rately reflect that which we study and that interests us, and our termi. nology doesn't blind us to important issues or have the potential to upset or alienate people?
Publication details
Published in:
Varey Richard, Pirson Michael (2014) Humanistic marketing. Basingstoke, Palgrave Macmillan.
Seiten: 53-58
Referenz:
Wooliscroft Ben (2014) „Rehumanizing marketing (and consumer behaviour)“, In: R. Varey & M. Pirson (eds.), Humanistic marketing, Basingstoke, Palgrave Macmillan, 53–58.