The insight into the need to unite economics, ethics, and aesthetics and their respective primary values of efficiency, morality, and beauty in our way of life and in our economies, as it is evident in new theories of business ethics and corporate culture, points to the fact that the economy is one of the main spheres of culture, and economic ethics, understood as ethical economy, is not only a theory of economic rationality and coordination, but equally a theory of the culture of the economy and of the economy as a cultural sphere.