One of the key purposes of journalistic writing is to create an attitude or a bias through the combination of the informative and the emotional-expressive elements of speech. It is always an interplay of fact and exaggeration, fact and attitude, information and fiction. Journalistic timbres are rather numerous and vary in four dimensions: science, information, everyday speech, fiction. Timbre makes this inclination of a journalistic text in one of these dimensions rather clearly felt. A comparative timbre analysis of stories from The Economist, The Times, Financial Times, The New Yorker and other quality press instruct the reader about the connotative lacunas that make the position of the journalists rather obviously felt through the uniformity of linguistic instruments that create the recognizable intellective print of the writer.