Zeitschrift | Band | Artikel
Possibilities of materiality
application of a Peircean model of the sign for building new brands
pp. 293-311
Publication details
Published in:
(2018) Applied brand semiotics. The American Journal of Semiotics 34 (3-4).
Seiten: 293-311
DOI: 10.5840/ajs201922245
Referenz:
Biedziński Maciej (2018) „Possibilities of materiality: application of a Peircean model of the sign for building new brands“. The American Journal of Semiotics 34 (3-4), 293–311.