The paper assumes that the very source for an appropriate concept formation and categorization of the phenomena of consciousness is provided by pre-reflectively living through one's own experiences (of perceiving, remembering, imagining, picturing, judging, etc.) and reflecting upon them. It tries to argue that without reflective auto-phenomenological theorizing about such phenomena, there is no prospect for a scientific study of consciousness doing fully justice to the phenomena themselves. To substantiate the point, a detailed reflective and descriptive analysis of re-presentational experiences is presented, an essential property of which is their containing in themselves components that can only be individuated on the basis of reflection by the experiencing subject him- or herself. For heterophenomenology to account for them, autophenomenology is therefore presupposed.