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In the beginning there is a person's awareness. Both logically and psychologically, any datum or collection of data must start at this point. How curious that it should have taken the discipline of psychology a full century, at least, to swing back to accepting such a statement. But now that we have the statement, and now that it provides respectability for the area of cognition and the significance of meaning and values, we see that no threat is posed to a painfully built temple of behavioral science. The loudly heralded behavioral revolution, as we now see, was a methodological counterrevolution and nothing more.