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In this book, we have highlighted the process of conducting a qualitative research project in physical culture. It is clear that each research project needs a clear design, it has to be well done and well written to provide meaningful knowledge. We introduced the 7Ps approach as a tool that can help in the process of conducting quality qualitative research. Following this approach, the researcher should first be able to identify a clear class="EmphasisTypeBold ">purpose that then helps to locate the project within an appropriate paradigm. The researcher can then embark on a process of selecting appropriate qualitative research practices (methods) and ways (politics) of interpreting the acquired empirical material. After an analysis, the researchers should choose the appropriate way of (re)presenting the results and be able to explain how they have ensured that the project is of the best quality it can be (the promise). It is clear, however, that the researchers' paradigmatic stance determines the choices embedded in the many of the other Ps. Therefore, to summarise the main tenets of our book, we provide the following table (Table C1) that further clarifies each of Ps and their relationship to the researchers' choice of paradigm.