To start out, one could hypothesize that today's extraordinary development of management curricula (a speculative bubble?) is matched by a similarly extraordinary development of concepts. One manifestation of this would be a generalization of the idea that a model of corporate social responsibility (CSR) really does exist. Inversely, this may be little more than a layman's expression that pundits use to describe corporate economic activities via the discursive production of a bourgeois class that has got "all excited" about this topic — a vulgate that comes with current attempts to renew an extremely blurred systemic perspective. And what exactly is CSR trying to hide? The stealthy nature of its own progress? The fact that it is easier to attack inexhaustible human resources when one purports to abandon the exploitation of exhaustible natural ones?