Simmel repeatedly states that the language of sociology has links and commonalities with everyday language. But in contrast with common sense, sociology is oriented towards "cancelling" the synthesis represented in particular a social phenomenon, such as "fashion" or "the secret", taking it apart, and seeking answers as to how and why it takes its general form. In sociological analysis the aim is to identify the recurring general forms that shape the varying content of social life. Once achieved, sociological insights may feed back into common sense.