Deutsche Gesellschaftfür phänomenologische Forschung
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Palgrave Macmillan
Well-being marketing as humanistic marketing
Grace B. YuDong-Jin Lee
Social business
Michael Baker
Constructive engagement, macromarketing, and humanistic marketing
Clifford J. ShultzStanley J. Shapiro
Where marketing causes trouble
Verena E. StoecklMarius K. Luedicke
Wisdom as excellence in commitment to the humanistic marketing practice paradigm
Djavlonbek KadirovRichard Varey
Re-affirming the prevailing order?
Pierre McDonaghWilliam E. KilbourneAndrea Prothero
Power to the people
Thomas Boysen Anker
What is critical marketing studies?
Mark Tadajewski
Responsible advertising for sustainable development
Fabrice DesmaraisSauveur FernandezJean-Marc Gancille
Rehumanizing marketing (and consumer behaviour)
Ben Wooliscroft
Wants vs. needs
Claus Dierksmeier
Sustainable marketing through the natural step
Diane M. MartinJohn W. Schouten
Introduction
Social networks and marketing happiness?
Ed VosRichard Varey
The mechanistic paradigm
The teleological paradigm
The liberal paradigm
Toward a humanistic paradigm?
Outlook
Marketing for mortality?
Kathy HamiltonKatherine Trebeck
Criminal marketing
Nils BageliusEvert Gummesson
Fusing back the human, radically
Nikhilesh Dholakia
Can society nurture humanistic marketing?
Aliakbar Jafari
Closing commentary
Richard VareyMichael Pirson
Translating anthropological consumption theories into humanistic marketing practices
Ahir Gopaldas
Michael BakerRichard Varey
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